A digital marketing and social media management professional with experience in the education industry. Skilled in crafting engaging content, managing social media platforms, and designing visuals using Canva and basic Photoshop. Known for being adaptable, creative, and collaborative, with experience leading teams and executing campaigns that connect with diverse audiences.

EDUCATION

BSBA Marketing Management

LANGUAGE

• English

• Tagalog

• Hiligaynon

SKILLS

• Lead Generation

• Content Creation

• Project Management

• Communication

• Market Strategy

• Critical Thinking

EXPERIENCE

Brand & Content Specialist
PHINMA University of Iloilo | Rizal Ibarra St. Iloilo City
December 2021 - September 2024

• Spearheaded lead generation, nurturing, and conversion campaigns through targeted digital marketing strategies to drive customer acquisition and retention.

• Crafted compelling email, SMS, and landing page content to support marketing promotions and enhance brand visibility.

• Directed production activities such as videography and photoshoots, ensuring branding consistency and effective storytelling.

• Assisted in planning and execution of on-ground marketing events, fostering brand engagement and community presence.

• Developed monthly communication plans for PHINMA UI Socials, ensuring consistent and effective messaging.

• Strategized content for various digital initiatives to align with business objectives and increase engagement.

• Utilized diverse marketing methods to interact with parents and students both online and offline, driving meaningful connections.

Marketing Strategist
Highly Yellowstone Travel & Tours
January 6, 2025 - present

• Spearheaded B2B events to build partnerships and drive business growth.

• Oversaw branding and social media presence to maintain a strong and consistent brand identity.

• Managed communications with schools and other industries related to educational tours.

• Supervised sales and reservation officers to ensure smooth operations and excellent customer service.

Human Resource Manager
Xique Digital | Double Dragon, Pasay City
November 2019 - July 2021

• In charge of processing employees' payroll.

• Manage employees' benefits.

• Oversee hiring, training, and development for employees.