I’m a content creator and Social Media Strategist with experience in graphic design, video editing, and digital marketing. I co-founded a Virtual Assistant agency and specialize in building brand identities from scratch, working with businesses and public figures, including politicians.

PROFILE

I’m a content creator and Social Media & Brand Strategist with experience in content creation, graphic design, video editing, and digital marketing. I co-founded a Virtual Assistant agency and specialize in building brand identities from scratch, working with businesses and public figures, including politicians.

EDUCATION

Bachelor of Arts in English Language
Central Philippines State University | 2021 - 2023

Bachelor of Arts in Political Science
Polytechnic University of the Philippines | 2015 - 2018

EXPERTISE

• Branding

• Social Media Management

• Graphic Design

• Content Creation

• Video Editing

• Administrative Work

• Virtual Assistance

• Analytics & Reporting

TOOLS PROFICIENCY

• Canva

• Adobe Premiere Pro

• CapCut

• Google Workspace

• Meta Business Suite

• Asana

• ClickUp

• Looker Studio

WORK EXPERIENCE

Lombana Strategies (09/24 – 03/25)

Paid Media Specialist

• Analyzed monthly performance reports in Looker Studio, assessing campaign strategies and KPI outcomes across multiple accounts.

• Conducted website and competitor analysis and created presentation decks to support strategic decisions.

Midnight Sunday (03/24 – 09/24)

Paid Media Specialist

• Managed Meta Business Suite campaigns, monitoring key performance metrics such as engagement, reach, impressions, and CTR.

• Reported ad spend and summarized analytics insights in client presentation decks for performance reporting.

Bruntwork Pty. Ltd. (11/22 – Present)

Executive Assistant & Social Media Manager

• Provided executive support through email and calendar management, file organization, data entry, meeting scheduling, and note-taking.

• Managed social media channels by creating content, handling community engagement, and executing email marketing campaigns to enhance brand presence.

Southern VA (07/24 – 12/24)

Head of Social Media, Sales, and Marketing

• Co-founded a Virtual Assistant agency in the Philippines, leading social media, sales, and marketing initiatives.

• Spearheaded client prospecting, lead generation, discovery calls, and sales presentations to drive client acquisition and business growth.

Dextra Outsourcing Solutions (07/24 – 12/24)

Head of Sales

• Led the sales team for a U.S.-based Virtual Assistant agency, developing sales s, techniques, and call flow processes.

• Conducted client presentations to drive engagement and close deals, contributing to business growth.

Lofty AI (02/22 – 11/22)

Transaction Coordinator & Property Manager

• Managed end-to-end real estate transactions, coordinating with all parties, handling documentation, and ensuring deadlines were met.

• Streamlined the transaction process to facilitate timely closings and enhance client satisfaction.

Amazon Philippines (01/22 – 04/22)

Seller Support Associate

• Assisted Amazon sellers with inventory management, SKU issues, customer reviews, and policy compliance.

• Helped optimize store performance and maintain policy adherence, consistently meeting KPIs for accuracy and efficiency.

Rat Pack Group Pty. Ltd. (07/21 – 12/21)

Administrative Assistant & Graphic Artist

• Handled administrative tasks, including document organization and responding to sales inquiries.

• Designed and prepared print-ready layout materials, ensuring high-quality visuals aligned with branding guidelines.

ARB Call Facilities (07/19 – 01/21)

Head of Social Media, Sales, and Marketing

• Verified online loan applications, conducting employment and bank checks for accurate processing.

• Handled customer inquiries on loan terms and repayment extensions, improving approval efficiency.

Telstra (03/15 – 05/18)

Customer Service & Sales Associate

• Handled inbound customer inquiries related to billing, technical support, and product information.

• Managed inbound and outbound sales calls, applying effective sales strategies to engage prospects and close deals.