Results-driven Club General Manager with a strong background in sales, marketing, and operations management. Adept at leading teams, driving revenue growth, and enhancing customer experiences. With over four years of experience in sales and lead generation, I have successfully boosted memberships, streamlined operations, and improved client retention rates.

My expertise includes:
✔ Sales & Lead Generation – Developed and executed marketing strategies that increased memberships and revenue.
✔ Operations & Staff Management – Oversaw daily club operations, ensuring smooth workflows and high-quality service.
✔ Customer Engagement – Built strong relationships with clients, enhancing retention and satisfaction.
✔ Marketing & Advertising – Implemented successful promotional campaigns to attract new members.
✔ Administrative & Financial Oversight – Managed budgets, handled bookkeeping, and maintained financial records.
✔ Team Leadership & Training – Trained and motivated staff to meet performance goals.

With a passion for fitness and business growth, I excel in creating strategies that maximize operational efficiency and profitability. I am now seeking a remote role where I can leverage my sales, management, and marketing skills to drive success in a dynamic company.

WORK EXPERIENCE

Philippine Sports Performance

Club General Manager
Sep 2022 - May 2024

• Developed and executed comprehensive marketing strategies that aligned with company goals, enhancing brand visibility and customer acquisition, which supported sales growth.
• Led and inspired a high-performing marketing team, improving collaboration and productivity through effective mentoring and guidance.
• Maintained brand consistency across marketing channels for a unified brand image, supporting customer service initiatives.
• Designed and implemented a sales training program to enhance customer service management, leading to improved client satisfaction and retention.
• Conducted detailed market research to understand and address customer needs, informing service offerings and driving revenue growth.
• Expanded client base by identifying potential clients through research and networking, resulting in strong, long-term client relationships.

Spartan Gym

Sales Marketing / Operations Manager & Fitness Trainer
Sep 2021 - Jun 2022

• Performed competitive marketing analysis to identify opportunities for sales growth, supporting customer service improvement.
• Achieved sales targets consistently by using a customer-centered sales strategy, enhancing overall sales performance.
• Developed marketing strategies that increased brand visibility, drew in new customers, and supported sales management goals.
• Generated leads and managed relationships to drive revenue growth and improve customer satisfaction.
• Utilized digital marketing tools to manage ad campaigns effectively, increasing customer engagement and conversion rates.
• Analyzed market trends and customer feedback to refine strategies, improving overall sales performance.
• Collaborated with cross-functional teams, including marketing, product, and customer service, to optimize the customer experience.

PoundForPound

Fitness Coach & Manager
Oct 2017 - Dec 2020

• 8+ years of experience in fitness coaching and personal training, specializing in tailored workout plans for diverse client needs, including strength training, weight loss, and rehabilitation.
• Proven track record of helping clients achieve fitness goals through personalized exercise programs and motivational support, leading to a 95% client retention rate.
• Expertise in assessing client fitness levels and crafting structured, progressive training plans that align with clients' goals and physical abilities.
• Skilled in group fitness instruction and one-on-one coaching, creating dynamic, engaging, and safe training environments for all fitness levels.
• Extensive knowledge in nutrition coaching, offering clients holistic guidance to support their fitness and lifestyle transformations.
• Experienced in using fitness technology and wearable devices to monitor and analyze client progress, enhancing training effectiveness and results.
• Excellent communication and interpersonal skills, fostering positive client relationships and consistently encouraging a supportive, results-driven atmosphere.

EDUCATION

Cavite State University Silang
Bachelor of Science, Information Technology

CERTIFICATIONS

• Certified Sales Professional (CSP) – National Association of Sales Professionals: Validates skills in advanced sales techniques, consultative selling, and ethical sales practices.
• Microsoft Office Specialist – Certifies proficiency in Microsoft Office applications like Word, Excel, PowerPoint, and Outlook, which are fundamental tools for administrative tasks.
• Office Management and Administration Certificate – Offers comprehensive training in office management, including scheduling, organizing files, and supporting executive teams.
• Bookkeeping Certification – Validates foundational bookkeeping skills, useful for managing records, finances, and budgeting.

SKILLS

• Management Skills
• Creativity
• Social Media Marketing
• Negotiation
• Critical Thinking
• Leadership
• Customer Service
• Closing Deals
• Microsoft Office Software
• Bookkeeping
• Sales Management
• Digital Marketing Tools (Google Analytics, Meta Ads Manager)