20.06.24

15 Digital Marketing Tools to Boost Your Company

In our new era, people search for things online all the time. If you have a business, this is the great opportunity you can take on. Digital marketing helps your business appear in those search results, connect with potential customers, and build brand awareness and client loyalty. But first, let’s understand how digital marketing can exactly benefit your business and what marketing tools you need. 

How Does Digital Marketing Boost Business?

Digital marketing means promoting your products or services online. It can boost your business in several ways:

• It helps you to reach a larger audience
  The amount of internet daily users is huge. The total number of users according to Forbes, is 5.35 billion worldwide. According to the Global Web Index on average, people spend 6.5 hours on the internet every day. Having the correct digital marketing strategy allows you to reach your customers globally.
• It is cost-effective
  Digital marketing is generally cheaper than traditional marketing methods like TV or print ads, which is what they call now old school. It is much easier to track results online.
• Targeted Advertising
  You can have the power to select your ads for specific demographics, ensuring your message reaches the right people.
• Measurable Results
  You can track the success of your campaigns in real time and adjust them as needed.
• Engage with Customers
  Social media and other online platforms allow you to interact directly with your customers, building stronger relationships. You can consult your clients, help them with choices, offer promotions & bonuses.

 

What Marketing Tools Should I Prefer?

• Affordable
  Choose tools that fit within your budget. Check free ones firstly, like Google Analytics or Unsplash.
• Easy of Use
  Pick up tools that are user-friendly and don’t require extensive training.
• Scalable
  Ensure the tools can grow with your business offering you new features and plans.
• Easy to Integrate
  Look for tools that can easily integrate with other systems you use.
• With Good Support Service
  Having efficient customer support and video tutorials can be very helpful in your business development.

Of course, you don’t have to use all 15 tool options we are mentioning here, but make sure that you use the biggest part of the list. For each tool, we are giving you two good options to choose from, the best we could find.

Now let’s have a look at 15 digital marketing tools that can help boost your business

1. Your Website Easy Builders. Wix or Squarespace

Best tools for creating beautiful and professional websites with drag-and-drop functionality, perfect for beginners with no coding knowledge needed.

Pricing

• Wix — Free plan with limited features. Paid plans start at $13 per month.
• Squarespace — Free trial, Paid plans start at $12 per month

Google Rating

• Wix — Free plan with limited features. Paid plans start at $13
• Squarespace — 4.7 stars on Google Reviews

 

2. Social Media Management Planners. Hootsuite or Buffer

These tools are perfect for scheduling multiple posts for different platforms in advance, tracking engagement across different social media platforms, and collaborating with your team on social media content.

Pricing

• Hootsuite - Free plan for 1 social media profile. Paid plans start at $49 per month.
• Buffer - Free plan for managing 3 social media accounts. Paid plans start from $15 per month.

Google Rating 

• Hootsuite - 4.3 stars on Google Reviews. 
• Buffer - 4.6 stars on Google Reviews.

 

3. Email Marketing. Mailchimp or Constant Contact

These email constructors and senders are great for designing eye-catching newsletters, managing email lists, and automating email campaigns.

Pricing

• Mailchimp — Free plan for up to 2,000 subscribers. Paid plans start at $11/month.
• Constant Contact — Free trial, Paid plans start at $20/month.

Google Rating

• Mailchimp — 4.2 stars on Google Reviews. 
• Constant Contact — 4.4 stars on Google Reviews.

 

4. Graphic Design. Canva or Piktochart

These tools are for creating stunning social media graphics, presentations, posters, and infographics with easy-to-use templates, even for those with no design experience.

Pricing 

• Canva Free plan with limited features. Paid plans start at $12.99/month.
• Piktochart - free plan with limited features. Paid plans start at $24/month.

Google Rating

• Canva - 4.8 stars on Google Reviews. 
• Piktochart - 4.5 stars on Google Reviews.

 

5. Content Marketing Tools. Grammarly or Hemingway Editor

These apps or Google extensions are best at improving the clarity, conciseness, and readability of your texts. It helps a lot to get better audience engagement. Also, it saves your resources.

Pricing

• Grammarly-Free plan for basic grammar and spelling checks. Paid plans start at $12/month.
• Hemingway Editor - Free web app with paid desktop version available.

Google Rating
Grammarly reached 4.1 stars on Google Reviews.
Currently, we couldn’t find any public Google Reviews referring to Hemingway Editor. Please leave it in the comments section if you could see any.

6. SEO Tools. Yoast SEO or Ahrefs

Yoast SEO assists you in optimizing your website content for search engines, resulting in a significant increase in organic traffic. Ahrefs provides in-depth SEO analysis, competitor research, and keyword tracking for more advanced users.

Pricing 

• Yoast SEO offers a free plan with basic features. Paid plans start at 
• $89/year. Ahrefs - Paid plans only, start at $99/month.

Google Rating 

• Yoast SEO has 4.5 stars on Google Reviews. 
• Ahrefs has 4.8 stars on Google Reviews.

 

7. Analytics (Google Analytics)
This tool is for measuring website traffic and user behavior and seeing what's working on your website. Google Analytics offers a wealth of data to help you understand your audience and optimize your website for better results.

Pricing- Free

Google Rating-4.2 stars on Google Reviews
 

8. Project Management. Trello & Asana

For organizing your marketing tasks and projects, collaborating with your team, setting deadlines, and tracking progress.

Pricing 

• Trello —-Free plan with limited features up to 10 users. Paid plans start at $10/month.
• Asana-Free plan for up to 10 users. Paid plans start at $13.49/month.

Google Rating

• Trello got 4.5 stars on Google Reviews. 
• Asana reached 4.7 stars on Google Reviews.

 

9. Surveys and Forms. SurveyMonkey or Typeform

If you know the needs of your clients, you are more than halfway to success. Create engaging online surveys and forms to gather valuable customer feedback and data with these tools.

Pricing

• SurveyMonkey has a free plan with limited features. Paid plans start at $38/month. Typeform - Free plan with limited features, Paid plans start at $25/month.

Google Rating 

• SurveyMonkey reached 4.3 stars
• Typeform got 4.8 stars

  

10. Free Stock Photo and Video Websites. Unsplash & Pexels

Check free tools for finding high-quality, royalty-free images and videos to enhance your website and marketing materials.

Pricing-Free

Google Rating 

• Unsplash – 4.9 stars 
• Pexels – 4.8 stars

 

11. Advertising Platforms. Google Ads or Facebook Ads

These tools are excellent for reaching your targeted audience with paid advertising campaigns on popular search engines and social media platforms. Each social media platform has its own advertising section.

Pricing

Pay-per-click (PPC) model, you only pay when someone clicks on your ad. Costs can vary depending on your targeting and budget.

Google Rating

• Google Ads - 4.2 stars on Google Reviews. 
• Facebook Ads - 4.3 stars on Google Reviews.

12. Email Automation Tools (ActiveCampaign, Mailchimp)

These tools are good for sending personalized email sequences based on customer behavior and preferences, nurturing leads, and automating marketing workflows.

Pricing 

• ActiveCampaign - Free trial. Paid plans start at $29/month. 
• Mailchimp offers email automation features in their paid plans.

Google Rating

 ActiveCampaign - 4.4 stars on Google Reviews.
 

13. Customer Relationship Management or CRM. HubSpot & Zoho

A CRM is a place where you store and manage all your customer interactions and data. Here you can track leads, improving customer service, and building stronger relationships.

Pricing 

• HubSpot - Free plan with limited features, Paid plans start at $45/month.
• Zoho has a free plan for up to 3 users and paid plans start at $12/month.

Google Rating

• HubSpot - 4.4 stars on Google Reviews. 
• Zoho CRM - 4.5 stars on Google Reviews.

 

14. Webinars and Video Conferencing. Zoom or Google Meet

These options are good for hosting online events, webinars, meetings, and video conferences to connect with your colleagues or clients remotely.

Pricing 

• Zoom - Free plan with limited features. Paid plans start at $14.99/month.
• Google Meet - Free with a Google account (limited features for free plan).

Google Rating

• Zoom - 4.2 stars on Google Reviews. 
• Google Meet - 4.4 stars on Google Reviews.

 

15. Reputation Management Tools. Brand24 or Sprout Social

These are for monitoring online mentions of your brand, responding to customer reviews (positive and negative), and managing your online reputation.

Pricing 

• Brand24 - Free trial, Paid plans start at $49/month. 
• Sprout Social offers reputation management features in their paid plans.

Google Rating

Brand24 - 4.6 stars on Google Reviews.

 

Now you know them all. We've included some popular options, but many other great tools are out there. Be sure to check out each company’s website for detailed pricing and plan information to find the best fit for your business.

Conclusion

Using the right digital marketing tools can enhance your company's online presence and growth. Always remember to select tools that fit your business needs, are easy to use, and able to scale with your company. 

The right tools can increase sales, website traffic, and make your customers happier. Good luck!

 

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