24.06.24

How to use messaging apps as Digital Marketing Tools?

For many companies, the best way to communicate with their customers is to use modern messaging apps. Let’s see how to use messaging apps for marketing and figure out which apps do their job in the best way.

What Facebook Messenger Means for Businesses

Direct Communication

With this App companies can have direct Facebook conversations with their consumers. This leads to fast responses and tailored conversations. Imagine a buyer exploring your internet shoe store. They have their eye on a pair, but they are unsure about the size. They can use a chatting app to send a quick message to find out more about the fitting. In response, you can simply reply with a sizing chart or size recommendations. This effective channel of communication speeds up the purchasing process increasing the amount of sales.

Increased Engagement

Many people spend more time on Facebook checking their emails. Suppose you are a bakery owner. You may launch a Messenger campaign to announce your new summer discounts instead of sending bulk emails. Customers who have previously bought cakes from you can receive a message on Facebook with photos of the new cupcakes with some discounts. It can be much more effective than emailing them.

Auto Replies

Businesses can automate responses to frequently asked queries using chatbots. Clients will get quick answers even when you're not around. A chatbot can answer  questions like "What are your store hours?" and "What is your return policy?" This allows you to solve simple customer requests while freeing up your time to solve more complicated ones.

Customer Service

Messenger is a great option for customer service. It lets people reach out for assistance much faster. They may get specialized assistance for solving any problem. Effective support leads to brand loyalty.

Custom Offers

Using Messenger, you may send customized deals depending on the interests and previous purchases of your clients. You may follow up with them with an offering for something that would go nicely with their most recent purchases. It increases the chances of making a new purchase or related items.

What makes a messaging app an indispensable tool for marketing?

People demand quick responses. If they ask about a product or a service they are thinking of purchasing here and now, they expect an immediate reply, and Messenger enables that. It makes your marketing more effective and precise. 

Businesses can get involved in genuine interactions with customers as an alternative to sending out generic messages or emails. Talking to customers about their demands and expectations makes them feel appreciated.

Since nearly all smartphone users use messaging apps, consumers may contact businesses more easily. Users already use these applications in their everyday lives.

Messenger is part of Facebook, WhatsApp is widely popular globally, WeChat is essential in China, Viber has a firm presence in Europe, Telegram offers enhanced security, and Snapchat appeals to younger audiences. 

To get in touch with you, your potential customers don't need to download a new app or register for a new service. They use what they already have. They know how to attach a photo there, how to add emoji and so on.

How to Use a Business Messaging App?

Here are the action points for doing that.

1. Create a Business Page.

You must first create a business profile or page before using messaging applications for your company.

To use Facebook Messenger:

• Go to Facebook and choose "Create".
• Click "Page" and select the page type that best suits your company.
• Enter the name, category, and description of your company.
• Include essential details such as your contact information, company weekly working hours, and an overview of your products or services. Make sure everything is accurate, comprehensive and grammatically correct.

To use WhatsApp:

• Go to the app store and download WhatsApp Business.
• Enter your company phone number while registering.
• Include your company name, description, address, and any other relevant information in your business profile.

To use WeChat

WeChat is a massive social networking, messaging, and mobile payment platform popular in China. It serves more than one billion users. 

• Register for a WeChat Official Account. 
• Fill in the required business information.
• Verify your account.

To use Viber

With 800 million users, it is a favorite in certain Asian and Eastern European nations. It provides marketing options similar to WhatsApp.

• Download Viber and register for a Business Account.
• Complete your profile with your business information.

To use Telegram

Famous for its large file sharing capabilities and dedication to security. Its audience is around 500 million users. Mostly young people. The commercial and tech features on Telegram are constantly improving.

• Download Telegram and create a Telegram Business Account.
• Set up a bot using the BotFather tool.
• Provide to the bot all the proper business information

To use Snapchat

A great platform for reaching a younger demographic (13-34-year-olds) with over 300 million users.

• Install Snapchat and register for a business account.
• Fill up your profile with business details.

 

2. Turn on the messaging feature

Now make sure the messaging option is activated.

For Facebook Messenger

• Check the settings on your business page.
• Click the "General" tab, then choose "Messages".
• Make sure the box "Allow people to contact my Page privately by showing the Message button" is checked.

For WhatsApp

• Open the app's settings.
• Enable "Messaging Tools" for quick replies and automated messages.

For WeChat, Viber, and Telegram

• Check the settings to make sure the messaging functions are turned on.
• Customize automatic replies and additional messaging features.

For Snapchat

• Go into your business account settings and enable messaging.

 

3. How to Run Click-through Advertisements for Messenger

Create advertisements on other platforms that lead customers to a messenger discussion.

For Facebook Messenger

• Select "Messages" as the objective while creating your advertisement.
• Create an advertisement that attracts people to click and begin a discussion.

For example: Run a promotion ad that says "Want to learn more about our new products? Go here to start a Messenger conversation with us!" Users may click the advertisement to start a Messenger conversation with your business.

For WhatsApp

• Create a Click-to-Chat advertisement for WhatsApp
• Create an advertisement that leads viewers to a WhatsApp chat.

For WeChat

• Use WeChat Ads to make an advertisement that leads people to your WeChat Official Account.

For Viber, and Telegram

• Use the associated ad networks to create advertisements that encourage conversations.

For Snapchat

• Open Snap Ads to set up your ad.

Conclusion

People purchase goods and services from companies they feel connected to. The best medium for building connections nowadays is a messenger. It may seem little to send a short message on a customer's birthday giving a special discount, but it makes your brand much stronger, reflecting your care about your customers.

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