Alanna Dyani

15+ years of marketing experience ranging from project management of small-scale marketing communications to strategy management of large multi-million dollar consumer marketing campaigns. Marketing skills are rounded out with a background in creative design, production and photography. Specialties: Project management; implementation of strategic advertising and marketing plans; financial services marketing; customer, staff and business-to-business communications; creative design and production; copy writing; advertising briefs; internal and external brand management; management of advertising agencies; business case development; familiarity with intellectual property law, execution of trademark applications, contesting regulations; budgeting, forecasting & accounting; management of executive stakeholder committees; business case development; technical project management from project requirements to delivery, including evaluating user experience, wireframing, QA and testing. Experience leading and motivating teams.