Ally Day

Seasoned marketing executive with 15+ years of b2c & b2b marketing, communications and event planning experience in retail, media and technology sectors. Recognized for demonstrating a natural aptitude for content creation, as well as for team management and strategic development, Verifiable history of contributing directly to company growth and expansion. Consistently exceeds budgetary and performance goals and adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include brand management and development, social media and influencer marketing, SEO, communications and media strategy. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, leadership skills, as well as business acumen, market research analysis, project management and resource management to support efficiency and maximum returns. Specialties: Communications, Multi Channel Campaign strategies, Team Leadership, Consumer Retail Marketing, Sponsorship Development, Copywriting, Social Media Strategy, Budget Development, Media Relations, Crisis Communications, Large Scale Event Planning, Project Management, Newsletter Marketing, Website management, Google Analytics, SEO, Online Strategy Development, Competitive Market Analysis, Google Analytics 360, Hootsuite, Sprinklr, PhotoShop, Episerver, Salesforce, Canopy, Social Bakers