Annalea Krebs

🌎 I'm a purpose-driven entrepreneur that loves promoting good stuff, not junk. I sold my first eco-friendly online marketplace at age 30 and then in 2015 I launched Social Nature, a product discovery and trial platform in the better-for-you CPG space, with over 750k community members. 🌱 I enjoy advising and investing in early-stage #food, #health, #wellness companies. And I'm a frequent keynote speaker on next gen retail marketing, natural product marketing, DTC marketing, and consumer health trends. 💡 Social Nature's consumer insights and health trends have been featured in Adweek, MediaPost, Whole Foods Magazine, Food in Canada, Strategy Magazine, Nosh/BevNET, Health & Wellness Retailer, Natural Foods Merchandiser, Canadian Health Food Association, Natural Product Expo West, Plant-Based Foods Association and more. Entrepreneur Magazine named me one of the top "25 Inspiring Entrepreneurs Under 40 Who Are Creating the Next Big Thing" and Conscious Company Magazine named me one of the "19 Social Entrepreneurs to Watch." When I'm not working to make green mainstream, I can be found hiking, rock climbing, and paddling through the Pacific Northwest. Areas of Interest: Business Case for Sustainability BCorps Cause Marketing Community-Driven Businesses CPG Marketing DTC marketing Entrepreneurship Emerging brands E-Commerce Green Business Influencer Marketing Impact Entrepreneurship Impact Investing LOHAS Marketing Micro-Influencer Marketing Niche Markets Next Gen Marketing Natural Products Start-Ups Social Commerce Women in Tech Word-of-Mouth Marketing