Bal Johal (She/Her)

I thrive on all aspects of Marketing. My passion is mentoring teams on connecting audience and market opportunities, with compelling brand value proposition, to deliver on engaging user experiences and generate measurable business growth. I enjoy taking the big picture view of the overarching business strategy and aligning to tangible marketing plans. With 15+ years Marketing and people leadership experience in B2C and B2B brands, I have worked in large organizations and in growing start-ups; agility and flexibility help support a growth mindset. I enjoy both the creative and ideation process equally along with insights and analytics. My commitment towards building strong relationships, with internal teams and external partners, leads to more valuable shared outcomes.