Carla Ty

Marketing professional with expertise in managing impactful integrated marketing programs, campaigns and partnerships across a diverse range of industries. Currently, I am the marketing manager for the accountants channel at Sage, a market-leading accounting software company. In this role, I lead the development, execution and optimization of accountant (to and through) marketing plans and tactics that support the business’ acquisition, growth and retention goals. I am known as a dynamic team player with a strong work ethic adept at navigating challenging environments and difficult stakeholders to effectively bring projects from concept to completion. Growth | Engagement | Email Marketing | Digital Marketing | Content Marketing | Marketing Automation | Nurture Programs | Thought Leadership | Event Management | Sponsorships | Strategic Partnerships | Alliances | Partner Programs | Marketing Partnerships | Website Management | Website optimization | Community Building | Advocacy | Loyalty | Social Media | Communications | Sales Enablement | Analytics | Customer Journeys | Salesforce | Eloqua | Aprimo | Qlik | GoToWebinar | Qualtrics | Contentsquare