David Abbey

When you're an Entrepreneur, every day is a big day. After witnessing firsthand the struggles my wife faced running her successful direct sales business, I dreamt up Penny, an AI-powered virtual assistant for the Direct Sales industry. An entrepreneur at heart, I founded my first business in 2003. After selling the company in 2006, I travelled the world and then transitioned into the world of tech startups. During my fifteen years in the industry, I've proudly earned an enviable reputation for identifying opportunities to improve businesses, creating strategic partnerships and fostering growth within companies. I'm passionate about digital solutions that are not just customer focused, but bring genuine joy to users. In 2018, myself, alongside co-founder, Chris Noble, started Penny to help millions of direct sales consultants, just like my wife, build, develop and grow their Direct Sales businesses so they have more time to focus on what makes them happy.