Eric Chang

Strategic marketing and brand consultant with 16 years experience in pharmaceutical sales and marketing. As a marketer and business analyst, Eric worked on several blockbuster brands, from early stage pipeline to life cycle management, developing and leading local and international projects utilizing his holistic view of brands, competition, market dynamics and customer insights, and thereafter creating marketing strategies to maximize the brand’s potential. His analytical yet pragmatic grounding coupled with his passion for the brands have enabled him to become an active contributor in various marketing and strategy workstreams. As a part of the global pre-launch core team, Eric has shown a flare and acumen for understanding and defining the “white space” for launch strategy, in order to create a unique and ownable position to differentiate from competitors. He has been praised for his cultural agility, as well as the ability to engage both internal and external stakeholders, working across highly matrixed project teams.