Jacqueline Alves

Head of Marketing at Mandaê Apr 2016 - Apr 2017 · 1 yr 1 moApr 2016 - Apr 2017 · 1 yr 1 mo São Paulo ● Define, develop and execute an effective Marketing Strategy with a key focus on lead generation that achieve organizational goals ● Develop and manage key performance indicators to track, analyze, measure and report on the performance metrics of all marketing campaigns and activities ● Conduct post-mortems on campaigns to assess what could be done better in the future and to innovate ● Utilize existing CRM tool and work flows to automate campaigns and drive lead generation ● Directed hiring, training and performance evaluations for marketing ● Identified value propositions and key messages for all of the company’s marketing campaigns. ● Preserved brand integrity by monitoring the consistency and quality of marketing content. ● Define, develop and execute an effective Marketing Strategy with a key focus on lead generation that achieve organizational goals ● Develop and manage key performance indicators to track, analyze, measure and report on the performance metrics of all marketing campaigns and activities ● Conduct post-mortems on campaigns to assess what could be done better in the future and to innovate ● Utilize existing CRM tool and work flows to automate campaigns and drive lead generation ● Directed hiring, training and performance evaluations for marketing ● Identified value propositions and key messages for all of the company’s marketing campaigns. ● Preserved brand integrity by monitoring the consistency and quality of marketing content. Marketing and Sales CoordinatorMarketing and Sales Coordinator Mar 2015 - Apr 2016 · 1 yr 2 mosMar 2015 - Apr 2016 · 1 yr 2 mos ● Develop and drive effective digital marketing strategies that incorporate SEO, SEM, AdWords, retargeting, landing pages and website development ● Ensure production of marketing materials described in marketing plans including, but not limited to: flyers, application notes, direct mail, eMarketing/Web ● Develop the marketing team, CRM, demand generation and inside sales team, KPIs, marketing plan for 2015 and 2016, responsible for partnerships; ● Coordinate and participate in promotional activities and trade shows.● Develop and drive effective digital marketing strategies that incorporate SEO, SEM, AdWords, retargeting, landing pages and website development ● Ensure production of marketing materials described in marketing plans including, but not limited to: flyers, application notes, direct mail, eMarketing/Web ● Develop the marketing team, CRM, demand generation and inside sales team, KPIs, marketing plan for 2015 and 2016, responsible for partnerships; ● Coordinate and participate in promotional activities and trade shows.…see more Community ManagerCommunity Manager Nov 2014 - Mar 2015 · 5 mosNov 2014 - Mar 2015 · 5 mos ● Setting and implementing social media and communication campaigns to align with marketing strategies. ● Create social content, with heavy focus in story-telling strategy