Jacqueline Leclerc

A career marketer with over 20 years’ experience leading marketing initiatives across industry sectors. Utilizing strategic target marketing strategies, multi-media platforms and strong content messaging has resulted in exceeding sales growth expectations. I am fortunate to have worked on some incredible sales and marketing initiatives, and companies. Some of my career highlights include: Corporate re-branding project to integrate multiple businesses, and products, under a new corporate company. Website, products, business divisions, internal and external communications, marketing collateral, trade show displays and social media initiatives. Launch of a new route, from Vancouver to Paris resulting in millions of dollars in future revenues. Developing and implementing a regional pricing restructuring program which involved pricing analysis, forecasting of oil refinery prices, business segment research and economy analysis. This project was successful in locking in long term client contracts for improved revenue forecasting and adjusting as per market fluctuations. The program continued to be implemented across other regions in Canada. Leading a team of sales professionals, with an aggressive sales project, we were able to triple annual group sales revenue within a 9 month period. The success of this initiative was largely due to understanding your customers and building strong business relationships. Specialties: - Strategic Target Marketing - Advertising Campaigns (online, print, social, industry) - Business Development - Sales Analysis and Growth - Marketing Initiatives and Communications Planning - Relationship Building - Leadership and Team Building - Budgeting - B2B and B2C