James Chaytor

James Chaytor is the founder of Sprung Studios specialising in UX/UI creative design solutions for game development partners. He has worked in online media since 1996 and has extensive experience of delivering projects for a wide range of devices. Since it's inception in 2005, Sprung Studios has grown to be an internationally recognised digital UX/UI external development partner for the games industry working with some of the best known developers in the industry including Activision, Microsoft, EA Games, Zenimax and 2k. James has spearheaded a new studio in Vancouver, Canada and has recently opened a new Front-End Development arm and User Research division. James has spoken at many public events on the importance of UX/UI design in games including GDC Asia, PaxDev, Develop and XDS.