Jeff Smith, MCEC

Jeff is a seasoned executive and founder of the SupportingLines Institute. His mission is to inspire leaders and help teams perform so that millions of people become engaged in their work. Jeff has over 20 years experience in sales, finance, people & culture and operations across multiple industries. Most recently he served as COO for Mobify, a digital experience platform used by global retailers and Fortune 500 brands to drive hundreds of millions of dollars in revenue every year. Prior to that he led sales for CHC, a global helicopter services company that was generating $1.6B in annual revenue. Jeff is a Certified Executive Coach, Chartered Professional Accountant and Certified Dharma Yoga Instructor. His approach to relationships has generated $8 billion in new revenue and supported the integration of $10 billion in mergers & acquisitions. He believes that great leaders see supporting lines, not reporting linesTM. He honed the SupportingLinesTM framework over several years, while helping many teams improve performance and increase engagement. As a result of helping companies and non-profit organizations achieve tremendous growth, he received Business in Vancouver’s Forty Under 40 award in 2011. When he’s not at work he is passionate about family time, practicing & teaching yoga, hockey coaching and personal development.