Katherine Anderson

I'm an experienced marketing manager with 20 years’ experience leading cross-functional teams through the planning and execution of integrated campaigns. I have a proven track record in strategic planning, brand development and campaign management. I've worked with or for many of the top brands in BC - on their marketing teams or as their advertising agency executive. I love finding opportunities to strengthen brands and increase customer/donor engagement and revenue. Taking an idea from conception through to execution and evaluation gives me an enormous sense of satisfaction. As a change agent, I rely on my communication and consensus-building skills to excite others and help them see my vision. I have experience with TV, radio, print, digital, social media, direct mail, events and print production. Category experience in multi-unit retail, non-profit (education & health), tourism & hospitality, member-based organizations and multi-unit retail. Specialties: Strategic planning, branding, project/ campaign management, digital communications, presentations, keeping projects on time and on budget, collaboration and relationship-building with a customer service focus.