Kaushik Kumar

Data-driven digital marketing professional and MBA graduate with 5+ years of experience in leveraging data to provide market insights, drive digital strategy and create impactful online marketing campaigns, leading to high-quality web traffic, leads and online sales conversions. • Strategic and detail-oriented business partner with the ability to see the big picture, understand client needs and execute marketing deliverables in a timely manner. • Managed over $6M in digital advertising spend across Google Search, Youtube, Facebook, Instagram, and Microsoft Advertising for companies like 'Uber', Australian Investment Fund 'Future Super', Mountain Equipment Co-op (MEC) and more. • Consulted several start-ups and medium-sized businesses with their digital strategy, resulting in increased online sales, leads & engagement. • Passionate about understanding consumer behavior, building brand value and focusing on the 'why' behind consumer decisions. • Experienced in paid advertising for Facebook/ Instagram, TikTok, Bing, LinkedIn, Twitter, Youtube, Google Search & Display network. • Google Analytics and AdWords certified (fundamental, search, shopping, and display), Facebook Blueprint certified, Hootsuite certified 'Social Media Marketer' and Hubspot certified 'Content' and 'Email' Marketer. • Adept at leveraging digital marketing tools such as Facebook Ads Manager, Google Analytics, SEMrush, Mixpanel, Kissmetrics, Hubspot CRM, Crazyegg, Unbounce, Ahrefs, Ubersuggest, and MailChimp. • Experienced in working across multiple industries such as high-tech, hospitality, retail, engineering, advertising, and cinema. • Up-to-date with the latest digital trends and tools that can drive digital growth and increase ROI/ROAS.