Kristine Sigurdson

• Dynamic sales, marketing and partnerships professional; • 20 years’ experience and proven track record in destination marketing and sales in the Americas, Europe and Asia; Initiated partnership opportunities and provided in-market expertise to the Canadian tourism industry to achieve growth. • Highly customer-centric with excellent relationship building skills at all levels; • A strategic thinker with collaborative management/leadership style; • A flexible professional with the ability to pilot new programs and skilled at converting objectives into action plans; Strong analytical, communication and organizational skills; • Diplomatic and creative Specialties: sales and marketing, tourism; partnerships, client management and relationship building; online marketing, direct marketing and advertising (B2B, B2C); strategic planning, evaluation and budgeting; project management, campaign management, brand execution, event planning