Mego Salbashian

With over 15 years of experience managing global brands and product portfolios in multiple industries including Nutraceuticals, CPG, Consumer electronics, Home & Décor and flooring. Mego has become an Ecommerce expert and entrepreneur. He has built his expertise in marketing and merchant roles at high growth companies using innovative technology and data analytics to help businesses thrive in fast changing markets. His passion for disruptive technologies and the startup scene led him to launch Be Herbal, a technology-enabled supplement brand and Trail.One, an innovative tech startup bringing accountability and transparency to the Health & Wellness industry using blockchain technology. As a founder of two start-ups and experience working for some of the largest ecommerce players in Canada, Mego enjoys consulting other brands on how to grow & thrive online. Skill Summary: - Expert in E-commerce and online marketplaces - Skilled in creating a vision and executing Go To Market strategies - Successfully launched global brands and product assortments in new markets through retail, online and partner channels - Strong strategic planning and communication skills - Proven ability to work with diverse products and services - Passionate about Start-ups and early stage Initiatives - Experience managing marketing & sales teams - Cryptocurrency enthusiast since 2013 with experience in blockchain in Supplychains, DeFi & NFT's.