Melanie Mok

With nearly a decade of experience in advertising, marketing, communications, and design industries on both agency and brand side, I've worked alongside companies and clients of all sizes that span global markets and reach diverse and multicultural audiences. It has opened my eyes to approach everything I do with an inspired curiosity and genuine passion to create impactful work that matters. My background includes: • Leading brand communications and content marketing strategies, and directing brand content, creative copywriting, and design direction for engaging storytelling especially in the digital space. • Driving effective creative solutions to solve business challenges through a blend of critical thinking, challenging the status quo, and identifying opportunities where copywriting and design can make its greatest impact. • Driving integrated marketing and advertising campaigns from strategic planning and ideation through to production and multichannel execution, including: print, digital, social, television, radio, experiential, and OOH. • Developing and implementing brand strategies for clients of all sizes, ranging from aggressively-growing startups, national non-profit organizations, and international hospitality groups to global luxury consumer brands and worldwide B2B corporations. • Conceptualizing impactful business and communications initiatives with a strong passion for research and strategic planning. • Cultivating strong and trusting relationships at every organizational level. In my spare time, I explore my passion for creating new avenues that bring positive change and innovations to my community and working with purpose-driven companies and organizations. This includes: strategic marketing and communications planning for non-profit organizations; engaging in user experience design, human-centered design research, and social innovation methodologies through new venture projects; and participating in projects and boards that address prevalent social issues like housing and affordability, youth civic engagement, and anti-racism + diversity, equity, and inclusion work.