Michael Sanghara

In our mind, Lead generation is a very calculated and sustainable growth driven approach. Branding and digital services in a cohesive approach. Our company is uniquely positioned and has 2 distinct sides: Spark represents our creative team (writers, graphic designers, creative strategists, copy writers, content creators) and Labs represents our analytics division (data miners, accountants, digital strategists, AdWords specialists etc..). This approach of starting with the creatives and then allowing our labs team to measure, optimize, calculate and make tweaks accordingly based on objective data from rigorous A/B split testing. * We have a very transparent model , allowing our clients to see behind the curtains and understand the numbers/data side of things so that we can collectively brainstorm in our monthly think tank meetings * We have very competitive pricing for websites, social media in particular. * We have no terms on our contracts to keep ourselves extremely accountable and competitive for our clients. Our company thrives on robust systems and processes to create a very seamless experience. We believe successful marketing campaigns are a result of this approach of coming together and assessing and explaining things but also encouraging (in our think tanks) to be very bold and forthright so we can challenge things and be hyper focused on results collectively. We know that some of our customers have had bad experiences with other marketing companies for several reasons. The problems they have faced are: poor ethics, lack of transparency and communication, the other companies with didn't give them all the numbers, so the client can understand. They sell expensive services that benefit themselves to be sustainable big agencies or they are small freelancers who charge very little and will charge more when they realize its not sustainable, or they make big errors because of the lack of money. Our ethos is that 'Spark' represents our content and creative side, and 'Labs' represents our analytics focus. We find that our clients really benefit from both sides of the coin because we can help them set a creative vision that sets them apart, while also holding tension to the analytics performance of their marketing spend to drive a target ROI. Contact us today and find out how Sparks/Labs Marketing can go beyond exceeding your expectations!