Mike Trotman

Trotman Auto Group is an industry-leading, diversified dealer group representing twelve major OEM brands through eleven dealerships located across British Columbia. I am honoured to lead our world-class team of automotive professionals. At TAG, we take a different road. We lead with our core values and we are deeply committed to delivering exceptional customer experiences. We appreciate that our customers entrust us with one of their most important purchase decisions, and we work hard to earn that loyalty. We are known to have a palpable "buzz" when you walk into one of our stores with breakaway spirit and organizational culture. Our business is a people business, and we constantly invest in our team’s development. We operate our own TAG University and TAG Leadership Academy, with proprietary curriculum and advanced leadership coaching. We are purpose-driven, performance-oriented and principles-led. I am always seeking innovative ideas on how I can take our guest experience and leadership capabilities to the next level, and happy to share my own expertise. Please reach out to connect with me. Specialties: vision & growth strategy, team leadership & development, organizational culture & employee engagement, customer experience, acquisitions, financial & operations management, KPI measurement