Mitul Chandrani

Senior marketing leader with 20 years of experience in marketing Demand Generation. Drive Sales. • $6M+ new sales in 4 years through 360 program targeting fleet managers in the HD truck market • $1M+ incremental sales in 4 years through 360 program targeting RV dealerships in the RV aftermarket • $1M+ sales of an innovative new solution in 2 years from direct inquiries to marketing campaigns • $1M incremental sales in the first year of product re-launch through re-positioning • 250% growth at a retailer after partnering on a social media campaign Brand Awareness. Education. • Positioning Xantrex as a leader in energy storage & renewable power solutions, growth drivers in vehicle & recreational boating markets • Create educational webinars in partnership with industry associations, media houses & other non-profit safety & regulatory bodies • Leverage social media influencers to create awareness for new solutions and drive sales Partnership. Promotion. • Partner with OEMs to educate their sales staff, dealer network and end-user customers on new solutions • Introduce new products in partnership with key partners, social media influencers & media houses • Pre-launch promo campaign helped sell out first production run of 100 units of a brand new product with a week of its arrival Public Relations. Awards. • Industry awards/recognition for excellence - 2010 (Marine), 2013 & 2014 (Truck) & 2019 (RV) • Xantrex has the contributed the highest number of articles on onboard power in the RV, marine and HD truck markets • Collaborate with industry experts on technology trends & education on commonly discussed topics • Created the 'Tech Doctor' series for industry education & media reproduction Market Intelligence. Engagement. • Lead the development of a small accessory that has helped generated sales in excess of $5M over the past 5 years • Created Dealer Playbook to reinforce the dealer confidence in the Xantrex Brand • An Innovative, Interactive Experience for visitors at tradeshows Budget Management. Channel Promotions. • Manage a budget of $1M including co-op $$ for partner marketing programs • Create rebates, sales spiff and other seasonal programs to drive sales Product Positioning. Market Sizing. Niche Marketing. • Conceive and implement product positioning, differentiation and go-to-market strategy • Researched and sized the market for power products in multiple markets and recommended 'GTM' to increase market share • Feed product management customer & competitor intelligence for current & future solutions