Pedro Carlos Ferreira de Souza

Ph.D. candidate in Contemporaries Communication and Culture at the Federal University of Bahia (PosCom/UFBa); Masters degree also by PosCom/UFBa; holds a Bachelor degree in Communications from the Federal University of Juiz de Fora (UFJF); member of the Critical Analysis of Media and Media Products (Analítica) Research Group. I have professional experience in marketing and content production. I did internships and worked as a social media, managing and monitoring brands on social networks and blogs. As Marketing Analyst, I worked in areas as endomarketing, production/management of content for websites and social networks, preparation of data based reports and monitoring graphic pieces development. I also developed practical work in press relations and journalism in internships and professional training grants during my graduation at UFJF. Main interests: innovation in media and media content, digital marketing, social media, fan culture, Big Data & strategic business management, monitoring of data, and scientific methodologies