Rafael Alvarez

Award-winning and results-oriented Marketing leader with 22 years of experience in Strategic Planning, Brand Positioning, Communications, CRM, Loyalty and Project Management. Successfully implemented multi-channel marketing strategies, retention and engagement programs for small, medium and large size corporations, as well as international experience in the establishment of new businesses. Excellent interpersonal skills and unique ability to lead teams and work in fast-paced environment and overcome challenges. KEY ACHIEVEMENTS: - Guest speaker at the Loyalty Canada 2014 Conference. - Established O2E Brands' Retention Marketing Vision & Roadmap. - Developed and managed Best Buy’s loyalty program’s brand positioning, awareness, acquisition, retention and CRM programs for 5 years, reaching a remarkable database of 4.4M, a peak of 47% sales dollar penetration and increasing aided brand awareness by 500 BPS. - Generated millions of dollars in revenue in the Retail and Financial Industry sectors through highly sophisticated multi-channel marketing campaigns, integrated product lifecycles and member contact strategies. - Designed, developed and launched complex marketing and sales platforms such as Email Channels and Referral Platforms. - Recipient of Burnaby Business Excellence Award 2005 – Spirit. - Recipient of Brad Anderson Award 2010 at Best Buy Canada. - Over 8 years of experience in the management, development and coaching of high-performing teams in fast-paced environments.