Rob Dawson

Rob is a performance-driven and innovative executive with over 20 years of global experience in business leadership, strategic marketing, technology implementation, crowdsourcing, innovation, finance and communications. A highly collaborative leader, Rob has a customer-centric approach to marketing, business development and corporate growth in both private and public company structures. A C-Level executive in growing technology and innovation companies, Rob has extensive experience in the ideation and creation of new digital business models based on current market dynamics. He has developed and delivered compelling business strategies for both Fortune 500 and growing enterprises. Rob’s experience crosses several categories including: technology, financial services, consumer goods, food, retail, hospitality and environmental sustainability. He has developed relationships with world-class clientele such as: Intel, Dell, LG Electronics, Microsoft, Expedia, HSBC, LEGO, VELCRO® Brand and others. Rob also advises and enables technology start-ups whether they be incubated within large enterprises or launched by entrepreneurs. Rob is a frequent speaker at global marketing and innovation events. He was President of AIM, the Association of Integrated Marketers (2011-15) and a member of the Digital Strategy Conference Advisory Board. In 2006 Rob was recognized as one of BC's "Top 40 Under 40". Skills and Abilities: Executive leadership Team development Business model innovation Product and service innovation Project management Digital transformation Capital markets and investment Strategic partnerships Marketing research Marketing and brand strategy Strategic consulting Go-to-market strategy Digital marketing Blockchain business development Social media and community building Content strategy Thought leadership Marketing metrics