Samantha D'Sa-Gonsalves, MMSc, BA

Strategic, data-driven, results-oriented Marketing Strategist with over 7 years global work experience in Canada and the U.A.E. Samantha's work experience is across digital marketing, communications, advertising, brand marketing, content marketing and social media marketing in industries and sectors such as: information technology, mining, civil, energy, environmental, government, real estate, financial services, education and professional services. Samantha is resourceful, detail-oriented, analytical and extremely organized with strong project management and event management skills. She is also an ambitious alumna from Simon Fraser University with a Bachelor of Arts (B.A.) from the Faculty of Communication, Art and Technology in Communication & Media Studies. Additionally, Samantha possesses a certificate in the Introduction to Web Development from Lighthouse Labs. While working full-time, Samantha also challenged herself to do a specialized and technical post-graduate degree and successfully graduated with a Master of Management Sciences (MMSc), Management of Technology from the University of Waterloo. Specializations: ➟ Marketing strategy and implementation ➟ Digital marketing strategy and implementation ➟ E-mail marketing development and go-to-market strategy ➟ Website marketing strategies ➟ Marketing design ➟ Social media marketing and management ➟ Brand development ➟ Event management ➟ Project management ➟ Content creation ➟ Market research