Sarah Lukas

M.B.A. - International Business & Marketing With a strong background in digital, social media, and email marketing, I also utilize agency experience in leading strategy in media relations, public relations, communications, and sales while building a network of endemic and non-endemic contacts. I also have experience in e-commerce, launching and managing Shopify sites, profit/loss reporting, consumer behaviour analytics, and product research. As an added bonus, I have worked on the media/editorial side with companies like VeloNews, CyclingTips, and Pinkbike writing op-ed articles, reports, press release coverage, and technical product reviews. With over 10+ years of professional experience in the outdoor and cycling industry, I have covered a variety of brands, products, and areas to utilize different skills. I have a breadth of Industry knowledge, the cycling and outdoor market, and resources built up over time. You can bet that I am a self-starter, thrive under high-volume workloads, possess an entrepreneurial spirit while maintaining an analytical and editing eye. Specialties: Public relations, digital marketing, media relations, email marketing, international business relations, social interactions, inter-company communication (Slack), multi-tasking projects, deadlines, creativity, spreadsheets, organizational software (Wrike, Asana) Adobe Illustrator, Photoshop, Lightroom, project management, high-volume work, Microsoft Office, spreadsheets, PowerPoint presentations, business simulations (Capsim, CompXM), merchandise planning, reporting on KPIs and profit/loss calculating, cost analysis, communication, and more. (did I mention spreadsheets??)