Sonia B.

I am a growth-focused, detail-oriented marketing polymath with a track record of successfully and seamlessly managing multiple challenging projects in fast-paced environments. I thrive at relationship and client management and have successfully led and grown diverse, cross-functional teams. I have worked in various aspects of traditional and digital marketing including events, experiential, social media, influencer, content, copy writing, email, project management and more. I have experience both agency and client side, with a wide range of industries including ecommerce, tech, CPG, food and bev, hospitality, retail, fashion, travel and tourism, telecom, and finance. I founded and grew an e-commerce swimwear line and the lessons learned from being an entrepreneur were invaluable. Just a few of my responsibilities building a brand from scratch included: sourcing and managing manufacturers, product design and marketing, growing an online community through social media, working with models, photographers, videographers and graphic designers, developing partnerships with influencers, writing content and copy, creating Facebook and Instagram ad campaigns, web design, and of course, constant data analytics and optimization. Aside from the endless hard skills I acquired, I mastered the ability to problem solve, take risks, think strategically and self-motivate. I have lived in 5 different countries and traveled to 18. The experience gained from living and working in foreign countries has allowed me to become extremely open-minded and adaptable. Constantly interacting with others in a foreign language also significantly improved my cognitive, language and communication skills.