Tara Wilkinson

Accomplished senior marketing executive, strategic brand builder, digital transformation leader and growth strategist. My expertise is a unique blend of marketing and business strategy. I began my career with the global consulting firm, Bain & Company, and then joined Shoppers Drug Mart to lead a major strategic repositioning, as Vice-President of Strategy. I have consulted for and held senior leadership positions with social ventures, entrepreneurial and fortune 500 companies. I currently co-lead Marketing for Best Buy Canada, where I work with leading technology brands and an amazing team of marketers to bring the latest & greatest tech to Canadians. Lead Retail Marketing, Retail Media and Monetization Strategy & Marketing Operations. Specialties: Team Leadership, Retail Media, Digital, Brand & Growth Strategy, Marketing Technology & Operations, Retail & Partnership Marketing, Email Marketing, CXM, Agile Marketing