Tina Sha

Detailed and achievement-driven marketing professional, with 10+ years of experience bringing together a unique skill set combining B2B and B2C marketing growth strategy. With a background in visual arts, I’m a creator at heart and passionate about building thoughtful and impactful user experiences. By trade, I’m a strategic product marketer that loves diving deep into customer research, go-to-market strategy, and data analysis. I thrive in bridging together business objectives and strategic vision, and collaborating cross-functionally across product, marketing, sales, customer success, and channel teams to drive alignment and growth through product launches, campaign management, and sales enablement. When it comes to technical concepts, you can expect me to learn quickly to translate complex solutions into meaningful stories for our customers. I believe that empathy lies at the heart of delightful customer experiences at every touch point along the user journey, and I strive to stay grounded in this belief when it comes to understanding and delivering customer value. Areas of Expertise: Go-to-Market Strategy, Marketing Strategy, Messaging and Positioning, Product Launches, Market and Competitive Analysis, Sales Enablement, Content Development, Project Management, Stakeholder Management.