Wenda Li

Analytical, resourceful marketing professional with substantial track record strategically planning and executing, and managing robust digital marketing campaigns with aim to amplify brand’s voices and maximize customer engagement. Team builder and capable leader with in-depth understanding of digital tools, trends, and business models to amplify an organization’s digital impact. Planned and executed awards-winning advertising campaigns unifying brand’s digital and non-digital experiences. Skilled in evaluating business needs and implementing strategies that cultivate brand equity and help accelerate long-term growth. Well-versed with effective utilization of digital communication channels and techniques, including Search Engine Marketing (SEM) & Pay-Per-Click (PPC), social media (earned/paid), and e-Commerce (Shopify). Collaborative communicator continually focused on building relationships and promoting cooperation among business stakeholders. Bilingual communicator; capable of disseminating brand messages effectively by understanding needs of diverse clientele.