I am a marketing and communications professional with a strong analytical thinking approach and a passion for creative design. What excites me most is beautiful brand storytelling that energizes viewers to get behind a product, service or idea. I have seven years of marketing experience in the travel, tourism and consumer packaged goods industries managing a wide range of online and offline initiatives. This includes advertising, content marketing, copywriting, SEO, CMS and website maintenance, email marketing, media relations, social media and events. Having worked independently and in small teams, I’ve worn many hats and am a very resourceful worker willing to roll up my sleeves to achieve great work. Seeking personal and professional growth, in 2017 I embarked on a once-in-a-lifetime trip through many of the United States’ most prized national parks in a custom-built camper van. The opportunity began with my outdoor adventure blog, where I employed content and social media strategy, SEO and digital analytics to connect and share my experiences with the outdoor community. I love digital marketing for its use of data to effectively track, optimize and measure results. With new technology comes an endless opportunity to learn and thus I am excited for what the future has in store.