I am a creative, ambitious and results-driven media professional, fully bilingual (Spanish and English), delivering over 10 years of successfully planning and buying media strategies, providing brands with strategic oversight of their media campaigns, and successfully managing, mentoring and developing high-performing media teams. I offer strong technical and business skills, with the ability to speak with confidence at every level, grow client-agency relations, and support business development plans across digital, linear and multicultural media that support new products/markets, align with business goals, and accelerate revenue growth and market share. I excel in all aspects of executing and delivering high-volume, complex, performance-based digital marketing lead-generation campaigns, including campaign planning, implementation, optimization, and analysis. I bring a deep familiarity with the digital environment and a demonstrated ability to develop and understand consumer insights and translate those insights into meaningful digital behaviors and marketing strategies. It is always important to be able to think beyond just media — no matter what the solution requires, as a sharp, informed digital marketing advocate, strategic thinker, and Hispanic marketing expert for clients, partners, and teams. And delivering this level of expertise in 2 languages is something to which I am very proud. Some of my biggest new business development wins include Hainan Airlines (RAPP); NBC World of Dance, Disney Channel, and ABC-TV (Arenas Entertainment), Jack In The Box - multicultural and Sempra Energy (ORCI), Arby’s (Initiative). My business and technical core skills include: Omni Channel Marketing • Paid/Organic Social Media • Mobile/Video Strategy • Influencer Marketing • Emerging Media • Search Engine Marketing • Direct Response Media • Media Strategy • Communications Planning • TV/Radio/OOH/Print Training and Recruiting Talent • AOR Reviews/Presentations • Codebase • comScore • Google Analytics/Trends • Iconoculture • Kantar Media • Keynote • MRI • Nielsen • Simmons • Scarborough • Sizmek