Broad understanding of digital and traditional marketing concepts and disciplines, with a focus on digital media - 15+ years of media and marketing experience, both agency and client side - Experienced using Google Analytics and reporting programs to demonstrate proof of performance - Fluent in digital buying strategies including direct, programmatic, and self-serve trade desks including; Double Click Bid Manager (DBM360), Adobe (Tube Mogul), Facebook Business Manager, Twitter, LinkedIn, and Google Ads (paid search, display, video) - Strong digital tactical skillset of pixel and customer journey mapping to leverage retargeting, lookalike, 1st and 3rd party data - Experienced purchasing and evaluating traditional media channels including television, radio, transit, out of home, and print - Recent measured success: 2017 Advertising Club of Edmonton (ACE) award winner for best advertising campaign, and 2017 ACE distinction winner for Out of Home (OOH) I have a unique background of ‘digital first’ media experience dating back to 2002. I’ve since rounded out my skill set of traditional marketing tactics, and have led agencies in roles of media and account director. My passion is to navigate established traditional brands into the digital realm. This involves shifting traditional media dollars into digital, integrating analytics and measurement, mapping out customer journeys, guiding content development, and creating full life-cycle marketing experiences.