Seasoned multilingual journalist with a background in food writing and extensive experience in copywriting and content marketing. Proficient in SEO strategies and adept at creating compelling content across various platforms. Committed to inclusivity and diverse representation in storytelling.

WORK EXPERIENCE

Freelance Copywriter (Remote)

Pasokin Peanut Butter Snacks, San Diego | April 2019-Present

• Lead content marketing campaigns that generate leads and boost sales.
• Create branded content employing SEO best practices for marketing collateral, including flyers, packaging, blog posts, newsletters, and social media through WordPress, Shopify, Mailchimp, and Hopper HQ.
• Craft press releases and manage media inquiries.

Senior Copywriter & Editor (Remote)

Mistral Wine Importer, São Paulo | April 2014-Present

• Generate SEO-optimized copy for websites, blogs, and landing pages that grow revenues.
• Write for print catalogues and ensure content quality through rigorous editing processes.
• Conduct interviews with international wine producers and translate content.

Copywriter (Remote)

Mogiana Coffee, Richmond, BC | January 2017 - April 2017

• Developed curated content for a new coffee packaging, meeting the client's specifications.

Moved to North Vancouver, BC: February 2018 - Present

Media Relations Officer & Office Manager

Lupo Nero - Artisanal Chocolate Cakes, São Paulo | April 2011 - July 2016

• Wrote press releases and media pitches to boost sales and brand visibility.
• Established office procedures and resolved customer service issues.

Media Relations Officer

Tao Agency, São Paulo | April 2013 - August 2013

• Generated media coverage through press releases and pitch emails.
• Built strong client and journalist relationships.

Reporter & Contributor

O Estado de S.Paulo I October 2009 - December 2013

• Recruited by the food editor (a former colleague) of the third-largest newspaper in Brazil
• Authored articles on food and travel, interviewing high-profile sources from around the world and meeting deadlines under extremely high pressure.

Reporter & Assistant Editor

Gula Magazine | January 1999 - July 2009

• Proficiently managed editorial deadlines and mentored interns.
• Profiled celebrity chefs from around the world.
• Authored a monthly coffee column.
• Recruited while in college (1994-1998), becoming the first intern hired by the magazine as a reporter after graduation.

SKILLS & ACHIEVEMENTS

• Pioneered the coverage of specialty coffees in the Brazilian press.
• Travelled the world writing and publishing stories about people and places as unique and diverse as the tea-picker women of Darjeeling and the Inuit people in the Canadian Arctic, becoming the only South American journalist to attend the official celebration of Nunavut (April 1999).
• Skilled at building strong connections with individuals from diverse cultural and social backgrounds.
• Fluent in English and Portuguese. Proficient in Spanish.

EDUCATION

• Bachelor of Journalism

Pontifical Catholic University of São Paulo I 1994-1998

VOLUNTEERING

• Contributing Writer I January 2019 - Present

Blueridge Community Association, North Vancouver

• Newsletter Co-Editor I October 2023 - Present

Gifted Children's Association of BC