Profile Title

Dr. AMRITA CHATTERJEE

In West Bengal, India

About Me

Amrita is Ph.D in Management with UGC Fellowship, top 15% nationwide in NET 2012. She has vast and in depth research experience in FMCG/CPG sector. Her field of study includes, but not limited to Statistical Modeling, Market Research and Branding. As a part of thesis, she has developed a statistical model to measure Brand Equity through Statistical Analysis of Market Research Data. She has expertise in Machine Learning Modeling, Data Analysis and Insights. She has authored 9 research papers in various National and International journals

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Employee West Bengal, India

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