Dr. Anuja Shukla has over 10 years of teaching experience and is currently acting as freelancer for Management and Doctoral courses for IMT,NMIMS, Deakin University, Liverpool University and SSBM. She holds Doctorate degree in Management from Dayalbagh Educational institute (NAAC A accredited). She is a Gold Medalist and Silver medalist in M. Phil (Management). Her qualifications include M.B.A., M.A. (Economics), B.Sc. (Maths, Statistics and Economics) and UGC Net qualified (twice). She sharpened her research skills under guidance of IIM Ahmedabad faculty members at Doctoral Summer School. Added qualifications include E-marketing and Digital Marketing from IIT with A grade. She has a vivid experience as Research Associate for UGC-Minor Project. She has published in ABDC journals such as IJIM (A*), Psychology and Marketing (A) to name a few. She holds over 12+ paper publications, 1 book publication, 2-chapter publication in publications of repute like Emerald, SAGE, Taylor and Francis etc. She has presented papers in over 24 conferences and attended 17 National international workshops, seminar and symposium. She is acting as Reviewer for Inderscience, Emerald and Sage publication. She has won Best paper awards at institutes of repute like FMS, Symbiosis, Amity and others. She is associated with SAE India as expert panelist. She has delivered trainings in the application of advance statistical analysis using SMART-PLS. Her area of interest is Electronic Word of Mouth, Consumer Behaviour, Digital Marketing, m-Commerce, AR/VR. She has an experience of teaching subjects like Decision sciences, Market research, Strategy and Marketing Management.