Eddie helps organizations of all shapes and sizes grow through the power of effective marketing and communications. As Chief Marketing Officer for WPIC, Eddie oversees the company's brand and marketing functions including: brand advertising; content; lead generation and nurturing; PR and communications; client and product marketing; and more. Eddie delivers exceptional results for WPIC by building and executing on a marketing vision and generating strong brand and pipeline growth across all of WPIC’s business units. He oversees a diverse and powerful team, while providing strategic advice to WPIC's founders. Previous to WPIC, Eddie worked agency-side, where he ran campaigns for some of Canada’s leading organizations. He has experience in a variety of sectors including: government; technology; natural resources; finance; real estate; events; and non-profit.