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Giulietta van der Meer Mohr
In British Columbia, CanadaAbout Me
Global Marketer. Tech aficionado. Passionate about innovation, brand development and product positioning. Dynamic & results-driven, with over 15 years of demonstrated success in analyzing, developing and facilitating strategic marketing plans using extensive market intelligence and best practices to optimize & accelerate business results for B2B startups and SMBs. Successful track record in facilitating initial roundtable M&A negotiations with F100 Tech Companies. Extensive experience in launching new B2B/SAAS solutions in highly volatile, competitive markets using innovative marketing strategies that build high-quality brand image, drive demand, foster customer loyalty and increase market share in local as well as international markets. Key Areas of Expertise: • Strategic Marketing • Digital Marketing • Demand Generation • PR & Media Relations • Web & SEO Strategy • Digital Marketing • Branding/Brand Building • Social Media Strategy • Product Marketing • Market Research • Channel Partner Marketing • Startup GTM Strategy • Campaign Optimization • Pre- and Post M&A Marketing Strategy Soft Skills: * Ability to influence, collaborate and work with cross-functional stakeholders across the enterprise; * Strong business acumen mainly in the context of the Software/SAAS industry; * Strong communication and interpersonal skills; * Advanced knowledge of marketing concepts, practices and techniques; * Strong people leadership skills and the ability to develop strength in reporting leaders and staff in the development of critical competencies; * Research and analytical skills to assess and recommend course of action on industry, political and economic trends, and to identify risks and opportunities that may impact the business unit and or designated area; * Planning and coordination skills in order to establish functional strategies, tactical plans and initiatives; * Problem solving and decision making skills to lead diagnosis of critical challenges.
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