Performance marketer. Organized workhorse. Intuitive. Reads between the lines. Honest. Passionate about devising performance marketing and advertising strategies that achieve targets and meet challenging business goals. An organized and strategic thinker who enjoys changing pace and switching gears, as well as managing and growing accounts both small and large, from regional/local businesses to nationwide franchises, to complex, national firms. Media planning experience spans traditional (print, broadcast, radio), OOH, and paid digital (social, search, display, audio, affiliate, programmatic and digital TV). Comfortable in-platform across Google Ads, Microsoft Bing Ads, Facebook Ads, Amazon, Twitter Ads, Spotify, LinkedIn, Houzz, Yelp, Reddit, Snapchat and more. Solid understanding of SEO (competitive analysis, technical optimizations, content gap, etc.) optimizing and managing local listings, and navigating platforms like Google Search Console, Google Analytics, Google Data Studio, Google Maps API, and CRMs like Salesforce, Zoho, Hubspot and Keap. Comfortable working with basic HTML, CSS, plugins, WordPress and Drupal - some of the many things gaining experience in smaller settings brings! Overall experience lies in performance marketing, account management and consulting. B2B and B2C clients range from BDO Canada LLP., Fit4Less, Merry Maids Canada and North by North East Festival (NXNE), to CST Spark (RESPs), Easter Seals Canada, United Way Peel Region, Kia, McVities Cookies, Pharmasave, and many more. Ultimately, an honest but direct personality with strong technical executional experience and an ability to craft strategic, data-driven campaigns that bring a great ROI. *Amazon Sponsored Ads Accredited, Google Analytics certified, Google Ads certified, Bing Ads Accredited, SA360, DV360 & Campaign Manager Certified, and more. Ok