Jessy is a passionate marketing professional who has worked across multiple industries (finance, SaaS, brick and mortar, e-commerce) and brands on both B2B and B2C marketing strategies. From corporate experience to owning and operating her own business, she has a proven track record of building out high-performance marketing plans and has worked as the liaison between multiple different teams (product, sales, customer service, outsourced vendors) as well as senior executive teams. She has led the brand and marketing strategies for a number of companies, which have included creating and executing the brand strategy and roadmap for each stage of the customer lifecycle. She brings analytically driven insights, creating end to end brand marketing strategies and presenting them to stakeholders with confidence. She also has the unique ability to work across the high-level strategy as well as finer technical details, remaining focused on delivering results to meet business goals and achieve a return on marketing investment. Jessy is an active member/volunteer at the Forum for Women Entrepreneurs (FWE) and Mentor at Young Women in Business (YWiB) in Vancouver. Through this, she is helping to champion young women to be successful in entrepreneurship & in the early stages of their professional career. She's also an advocate for purpose led companies and impact business models and has successfully helped achieve three B Corp certifications.