I am a multifaceted and passionate marketing professional with 16+ years of experience managing cross-functional teams involved in all aspects of product launch lifecycle in the retail, tech, and services sector. I analyze market trends to generate and ideate concepts for products, integrated marketing campaigns, and promotions across various platforms and channels, including social media, print, radio, TV. I envision and assign product and creative content to suppliers and graphic design. I boost following and user engagement through organic social media marketing. Increases sales and profit margin with targeted marketing informed by sales figures and data analysis.