I'm an experienced startup operator, storyteller, and connector who has mastered the ability to create relationships and partnerships to help companies innovate, generate revenue, and authentically connect to customers and culture. Born and raised in Los Angeles, I started my career in the entertainment industry at Creative Artists Agency where I also discovered my passion for brands and the creative process of bringing them to life. That led me to pursue a career in Account Management at Deutsch, a full-service ad agency. During my time between both companies, a series of personal tragedies gave me a new sense of gratitude which inspired me to launch the agency’s philanthropic arm, Deutsch Good, where I led social good initiatives and spearheaded purpose-driven social & digital campaigns. My work was recognized in Digiday, Fortune Magazine, and Playa Vista Direct. I was also accepted into the highly competitive Young Account Executive Academy at the Cannes Lions International Festival of Creativity. Following my experience working with brands, I launched a two-sided tech marketplace called CURIO - an app to shop local boutiques and get 2-hour delivery to your door. My work with CURIO gained recognition via The Hollywood Reporter, LA Business Journal, LA Fashion Magazine, Uncover LA, This Week in Startups and more. After closing shop, I went on to freelance/consult with brands and talent across various industries. I've mostly been spending time freelancing in the entertainment marketing division of Wheelhouse. Throughout my career, I rarely saw people, and particularly women, in executive positions or in the media & entertainment (esp those accurately represented) that were culturally similar to me. That led me to launch and become a co-founder of Between East - an entertainment and consulting company that diversifies the range and perception of Middle Eastern & North African people worldwide through community building, creative development/production, talent management, and cultural consulting.