Marketing Manager with 5+ years creating end-to-end marketing campaigns in a B2C and B2B environment. Paid Digital Advertisements - Experienced In: - Managing strategy, direction, and large budget across LinkedIn, Facebook, Quora, Bing, Google - Writing copy and managing creative assets - Optimizing ad channels in a B2C and B2B environment - Using numbers to drive digital ad strategy - Identifying opportunities to expand Email Marketing - Experienced In: - Managing the growth and performance of an audience - from thousands to millions of subscribers - Creating nurture campaigns with high engagement, which drive free to paid user conversion. - Developing unique and conversion-driven marketing strategies - Overseeing metrics like email conversion performance, email deliverability, and database growth - - Specifically CTR, LTV, open rate, analytics, A/B testing and acquisition funnels. Marketing Management - Experienced In: - Mentoring, leading, and collaborating with team members across departments - Fostering an open, collaborative, and inclusive environment for the Marketing team - Managing external marketing agencies - Building out and communicating quarterly marketing plans that align with overarching company targets and goals. Product Management - Experienced In - Establishing target customer segments, how they buy, and their buying criteria - Building a detailed understanding of our competitors and their offerings - Helping to craft company messaging and positioning - Partnering with departments to create an engaging web presence, driving visitors and conversions - Influencing product development and launch strategy, based on customer insight, market research, customer adoption, and market awareness