MARCOM Specialist. I have over fourteen years of teaching experience, including four years of experience in working with a UNICEF supported programme on media literacy called The Peace Gong, in India, which also coincides with my research on children and devising communication and media strategies for branding of cartoon channels. I have wide exposures in presenting papers in conferences and seminars, and writing in various research journals and books related to branding, Advertising, PR and Marketing. I have been invited by IIT Guwahati, and was also actively engaged with the Jharkhand State Child Protection Society, Ranchi under the Government of India scheme- ICPS (Integrated Child Protection Scheme) as a resource person and had been a part of the different workshops organized to provide training to the various stakeholders like members of the Juvenile Board, Child Welfare Committee, District Child Protection unit, and various other NGO’s working for child protection and child rights. An Associate member of PRSI (Public Relations Society of India), Kolkata chapter I have been invited to train the students and professionals for developing leadership skills, building relationships, behavioral skills, corporate communications, devising communication and branding strategies and media management. Had conducted workshops on various topics on Communications management. 1. Social Media Management for PR Practice - a practical workshop 2. How Employees Become Ambassadors and Advocates in a Crisis 3. The New Rules of Crisis Management in the Digital Age 4. Telling the Story with Your Data: Making the Case to the Boss 7.Communicating to Manage Performance: Giving Positive Feedback 8. Communicating to Manage Performance: Acknowledging Ideas 9. Communication and its loopholes 10. Organizing Public Relations Campaign