I'm a full-funnel marketer working at the intersection of digital and product. As a lead within SAP's Global Marketing team, an educator in the EdTech space, and a marketing consultant, my workplace mission is to drive positive organizational change through strategic GTM planning, optimization, and execution while maintaining a passion for cross-team collaboration and continuous learning. At SAP, I've had the opportunity to work across a range of global projects — from GTM media plans with a focus on shifting to an efficient ABM / propensity model, to leading SEO across the BTP product vertical, co-leading a performance-driven Marketo / audience transformation pilot, and playing a major role in MBR / QBR reporting across key stakeholder groups. In H2 2020, I was nominated for an SAP Marketing Excellence Award — Championing Internal Marketing Transformation Through a Global and Regional Partnership. Before joining SAP, I worked within agency side, client-facing roles managing digital marketing strategy, contributing to sales leadership, and co-leading RFP development; specifically at Colony Digital, I had the opportunity to build, lead, and scale the agency's largest team. --- Previously led agency relationships with Rosewood Hotels & Resorts, Shangri-La Hotels, Parq Vancouver, Cactus Club Cafe, The Adventure Group Whistler, Intracorp Homes, and more. Technical knowledge spans across CRM, Marketo Engage, Salesforce Marketing Cloud, Google Ads, Google Analytics, Google Data Studio, Adobe Analytics, Zapier & automation opportunities, Facebook Business Manager & custom audience development, Google Search Console, Webflow & Shopify, PowerBI & data organization, HTML & CSS, etc. Planning knowledge spans top-down digital marketing strategies, media plans, account-based marketing frameworks, product marketing frameworks, etc.