Being a creative person who always likes to think a bit different from the traditional point of view and having an academic career in Economics major, I have always wondered how I can use my skills to contribute to the economy of my country. My love for creativity initially drove me towards the advertising field where I was introduced to the various aspects of advertising and marketing tools. As the market trend changed and the popularity of e-marketing emerged in the country, I found it will be best to switch over to the data-driven digital marketing field as it gives more insights into what I am doing and what I need to do to attain my goals. I am a postgraduate in Economics with Statistics and Mathematics as pass subjects. I have worked for 3+ years (2011 - 2015) in the advertising field before switching over to the digital marketing domain. I believe that Data-driven Digital Marketing combined with traditional marketing techniques can bring a much better result for a brand. Work Responsibilities so far:- Social Media Marketing:- --> Responsible for planning, implementing, managing, and monitoring the company's social media strategy in order to increase engagement, brand awareness, improve marketing efforts, and increase sales. --> Assist the manager with integrating content strategy and time-specific brand campaigns to drive campaign goals. --> Create, track, and advance the social media content calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies. --> Develop a brand voice to ensure consistency across all content assets. --> Work with internal and external collaborators and creative resources to deliver content assets that are coherent with the brand voice and strategy. Search Engine Optimization:- --> Website audit and identification and removal of bottlenecks in the on-page technical SEO Audit. --> Identification of core objectives of the business and setting goals accordingly --> Apply SEO, content development (Web 2.0 blogs, Guest blogging, Podcasts, Articles, Press release, Video Content, Infographics, etc.), distribution, and measurement to effectively tailor content to reach audience personas. --> Test and implement innovative and relevant methods of measuring content, campaigns, and tools, keeping in mind the purpose of the derived results. Experience with tools including Google Keyword Planner, Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Mailchimp, Zoho, Hootsuite.