I build product marketing and growth teams that drive go-to-market strategy and revenue acceleration at SMB SaaS companies. Do you want product marketing to be your company’s secret weapon? Are you struggling to explain the impact of PMM while also fighting for a seat at the table? I truly believe that product marketing is the linchpin to sustainable business growth and, sadly, a function that is often misunderstood and under-utilized. I help companies unlock this growth potential by identifying their winning segments, pricing model and product strategy. I also coach the next generation of product marketers and strategists to embrace a new philosophy to product marketing. I’ve built repeatable and actionable frameworks that have allowed me to drive significant impact at these best-in-class SMB companies: ⭐ Yellow Pages - Developed and launched a new digital product and grew it from $0 to $17M in recurring revenue in 4 years ⭐ FreshBooks - Introduced product marketing fundamentals, frameworks and growth models to build the PMM function from the ground up ⭐ Unbounce - Led the company’s Conversion Intelligence strategy, including an overhaul of customer segmentation and pricing, which resulted in $52M in funding Connect with me for more info on: 📢 Speaking - I am a top-rated speaker at product marketing, strategy and technology conferences across North America. My talks focus on the power of category creation, driving business growth with product marketing principles, and how to partner with AI to increase campaign performance. 📚 Product Marketing Alliance - As the Vancouver ambassador for the PMA, I connect our local community of product marketers and product managers to facilitate learning and conversation. I’m also a PMA Expert in Residence and teach the Product Marketing Core certification program. Get certified now! https://bit.ly/3fNZVuK 📈 Consulting - I help newly established product marketing teams define their mandate, build strategy and advocate for a seat at the table.